Thursday, October 25, 2012

Is UX work really saving us time?

Every product has a starting point. When we develop a product disconnected from a clear understanding of it's ultimate user, the product success will either be compromised or worse, end in frustration for the user. 

When a product fails to meet our customers' needs and we have to redo the product (for one reason or another) the cost of our time and resources is very clear. In fact, at that point, the costs are quantifiable. We can look at the product and say, "We had to spend this much time and money rewriting, redesigning, recopyediting, reprinting etc....."

However, when we develop a product utilizing user-centered design principles,we are often not as aware of how the time taken on the front end of development results with time savings for our customers as well as ourselves once the product is on the shelf. 

I recently came across a unique exploration into the connection between UX work and time. Andrew Mayfield, CEO of Optimal Workshop, digs deeper into this topic of how UX (user-experience) work and time-saving are connected in his interactive infographic called "You're saving time". 

Click the image below to open up Andrew's infographic:

 
Image by Andrew Mayfield, CEO, Optimal Workshop
Used with Permission

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