And the Winner of the 3 Yard Challenge Is....(drumroll please)

In December, we set a challenge to the house.  The challenge was to “think about what you could hang up in your area that would help to convey the concept of 3 yards. On a football field this is done with spray paint and grass. But it can be as simple as three little candy bars on a piece of paper or three bold lines in a rectangle something than can remind you or me, that we move forward step by step.”

I’d like to thank everyone who participated in the challenge. We had a total of 11 entries (from individuals and teams alike).  While each entry reflected a particular way of expressing three yards or moving forward step by step, there were two entries that really stood out and I’d like to recognize them in particular.

I’d like to announce that the Grand Prize winner of the Saint Mary’s Press 3 Yard Challenge is:

The CUSTOMER CARE TEAM

The customer care team went above and beyond with their branded and customer-centric representation of the 3 yard Challenge. This team will receive a gift certificate to a local restaurant of their choice.

Using the Educator’s Summit as their platform and the faces of our customers as the life of their representation, the Customer Care team conveyed 3 yards and 3 steps in a progression (incremental progression) by showing the three different groups of customers that attended the summit as well as articulating the fact that we gathered different insights from each of these groups.

In second place, with the most creative—and most interesting (read scary) entry in the 3 yard challenge, is the Creative Delivery Team with their representation entitled “You Can’t Stop Progress” featuring markings similar to those found in some modern day crime scenes.

Congratulations to these two teams on their outstanding entries and a great big thank you to everyone who participated in the challenge.

*For those of you off-site, I will send a link to some photos of both the customer care entry and the creative delivery entry.

Onward we go into 2012, step by step…