Thursday, October 13, 2011

Let's Be Honest: What's the ROI on UCD?

In whatever we do,  there a moments when we ask some really critical questions

So I thought I would pose one to us…..


What is the ROI of User-Centered Design?  


ROI is a good question to look at not just corporately, which John, Steve and the managers lead us in doing, but also how our individual work intersects with the user and how that can affect the much bigger picture of what we do.

I came across this video from Human Factors International that provides great food for thought, no matter what project you may be working on or what function's lense you may be viewing this through.  While the language they use is specific to software, this concept of ROI applies to software, hardware, print books, digital books, etc...so keep that in mind as you review.

p.s. At the end of the video, they tell you how you can get a free poster of what you just saw created on the screen.







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2 comments:

  1. niallOctober 13, 2011 at 11:38 AM

    Thanks again for another great post, Heather. One thing this video points out, but maybe not strongly enough, is the importance of measuring user interaction after a product is in use. I think that most website managers fail to make use of the great (and free) tools available for this, such as Google analytics. Looking forward to your next post!

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  2. Jim KOctober 13, 2011 at 11:52 AM

    I really liked the the drawings going along with the narrative. Makes a lot more sense on the cost of User Centered Design and the ROI, which I was wondering about. Now, how to connect this to current projects; LIC?

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